The Super Hero Blog

  • The Zapp! Super Hero Handbook

    20 August 2013

    Super Heroes are not built overnight. Listen to the Zapp!ster and you cannot go wrong…

    This is how we Zapp!

    How much time would you save by being able to log in to one control panel to manage all of your social media accounts and interactions? We’re betting that’d be a lot! Share across your accounts from one central place. This saves you time and gives you the opportunity to do more social media marketing across many great platforms.

    Want to schedule tweets and Facebook status updates to coincide with press releases? Or to ensure that a vacation or long meeting doesn’t make your social media accounts look abandoned? Zapp! Offers scheduling with an easy-to-use interface editorial calendar to help you keep on top of everything. It really can help you get as close as possible to putting your social marketing efforts on autopilot, when necessary.

    Managing your online reputation is a vitally important part of social media management. If you don’t know what’s being said about you, you can’t use it as a learning experience to fix something that’s broken or to take it as an opportunity to share that you’re getting a proverbial pat on the back. Zapp! Helps you monitor key phrases and your online reputation so that you can act fast. Don’t miss out on opportunities to engage with your customers online. Have you ever stumbled onto a message a follower or ‘friend’ sent that you didn’t see? Zapp! Includes an inbox that will grab everything for you so that you don’t miss questions, direct messages, or other communications.

    There’s a major CRM element to social media. Many business owners don’t know how to turn social interactions into lead generation opportunities without coming across as spammy. Zapp! helps! Leverage Zapp! to gather vital business intelligence about your followers and use it in your engagement strategy. You can even integrate Zapp!’s CRM function with an email marketing and /or SMS strategy to send texts to subscribers when there are great deals that you want to share. Zapp! makes email marketing much easier, too, with valuable analytics to help you continually fine-tune your direct marketing strategy.

    Save time checking all your favorite sources for info that helps you keep up on your industry, your competitors, and so on. Feed content based on specific search queries and chosen RSS feeds into your Zapp! account to save time and effort on content curating activities and market research.

    WAIT, THERE’S MORE! (Sounds like an infomercial, but it’s true…there really is more!)
    The above list of features of Zapp! just skims the surface. We know you’ll be impressed with all the features and benefits it offers. It helps businesses and team members use social media and other online marketing methods so much more effectively. Sound too good to be true? Try it out and see! Sign up here for a risk-free test drive today. Cancel within 7 days for a full refund. Yeah, we’re THAT sure you’ll love it.

  • So….what is Zapp!? Glad you asked.

    14 August 2013

    Hey! Welcome to Zapp!

    Like you, we are all busy professionals. Some of us were career professionals, some of us were entrepreneurs. Also like you, we felt a great amount of pressure to keep up and maintain brand presence in a constantly evolving digital marketing arena.

    On the one hand, we wanted to focus on the business of doing business, not learning the latest social media marketing platform. But on the other hand, our competitors and peers were out there, with marketing presence. Failure to keep up can mean failure to survive in this new age of instant gratification/instant communication and most important of all, instant customer engagement.

    In trying to establish our own “best practices” for how to fit this new marketing into our daily mix, we knew we had to manage our time and messages or we’d never get anything done. Whether it was a professional presence and relevant group engagement on LinkedIn, or sharing photos of our baked goods hitting the bakery shelves on Facebook (then tweeting about them on Twitter!), and emailing the menu out to our customers, we were multitasking and documenting our multitasking simultaneously. Exhausting! And not always effective.

    So, we put our heads together to figure out how to make the digital marketing part of doing business smarter & more streamlined while maximizing effectiveness, staying current and responsive about anything being said about our brand online (good, bad, ugly or simply inquisitive!), and make it work for us. Oh, yes, and we wanted to know if our time was paying off, so we wanted to measure ROI (Return on Investment). And we wanted to know if the time of day we were sending out our messages was optimal, so we wanted to measure that. And hundreds of other things, so we created a massive reporting system. And it had to streamline all of these efforts into one single login with a dashboard showing all of our accounts: Facebook, LinkedIn, Twitter, Google+, email, SMS, and every other “must have” social media platform that was important for us to use. Oh, and one more thing. We wanted to be able to sit down and get our messages written, and then schedule them to go out on the days and times we wanted, without having to go back and log in again or worry about it.

    Seems like we need a genie. Or a wizard. Or a superhero. So we created one. Zapp! does all of that and more. We made it for us, but so many of you have asked for it, that we modified it to be shared. At a price point and with options for just about every budget. We have self-managed plans starting at $39.95, and fully managed plans including blog posts and consultant sessions starting at only $459/mo.

    Zapp! offers you the opportunity to engage with the world through social media platforms, email, and SMS with the click of a button. Our platform targets your audience with pinpoint geo-targeting accuracy. Zapp! is the best and most user-friendly platform to manage your social media, email and mobile campaigns from a single location.

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